About White TreeIn business, creating an innovative product output in a timely manner is becoming increasingly important. White Tree is an agency which helps clients to achieve this goal. White Tree is primarily active in the ‘Fuzzy Front End’ of the Innovation Process. This is the pre-development phase.
The “fuzzy” front end of innovation is still an area for optimization. It is usually imprecise and vague and characterized by high uncertainty. It is also a crucial phase in the process, because this is where important strategic decisions are made.
Our job as your partner in innovation is to help bring the best out in you, your team and your products and brands. We work on getting innovation right, from the very beginning.
We take your team through the pre-development phase, helping them to create and maintain a balance between knowledge and skill, between ratio and intuition, between analysis and synthesis.
| Food for thought Fuzzy Thoughts, Fuzzy Development, Fuzzy Products (Sheila Mello).
The front end of innovation (FEI) is where new products and services are first conceived and is widely regarded as the greatest opportunity to improve innovation and achieve sustainable growth (from PDMA).
Unfortunately, innovation, unlike audits or reengineering, is not given to formulas. It is given to people – restless, inspired, fascinated individuals with an almost cellular need for change. And while it can be supported by systems, it can never be reduced to systems (from the “Free the Genie” series by Mitchell Ditkoff). |