Foundation

The foundation defines the direction for innovation. The extent to which a business can grow is (pre-) defined at the strategic level. The crown of a tree can only be as big and as heavy with foliage as the roots can actually support.

The Foundation phase refers to the strategic roots of the innovation process. Our work here is in simplifying the issues, distilling them down to the essential core. We also aid you in gaining an overall perspective on the elements that have an effect on your business or brands, and in making the necessary choices for successful innovation. Our experience has led us to develop a series of best practices based on the most common questions in this phase.

Click on each of the items below to learn more about what we do and what our clients say about our approach.

Our best practises in this phase include:

Why?

“Cheshire Cat?” asked Alice. “Could you please tell me which way I should go from here?” “That depends on where you want to go,” said the cat. “It doesn’t really matter,” replied Alice. “Then it doesn’t matter which way you go.” said the cat (From Alice in Wonderland by Lewis Carroll).

Innovation is an iterative process. When it bears fruit, each fruit contains the promise of future growth: the seeds. White Tree works with you to find the answers to these questions:

How to “regenerate” the impulse?

How to build more business out of successful innovation?

How to refuel growth?