FruitionThe Fruition phase is where it all comes together. We believe innovation should be focused on achieving growth. An innovation process should therefore deliver tangible and actionable results. For an innovation to be fully marketable it needs to be fully understood by the consumer. In this phase we move from pre-concepts to product concepts and from ideas to brands. We look into the feasibility of the concepts, their potential positioning routes, their fit with your brand(s). We ensure innovation is fully synchronized with your market, your company and your brands, so that you can reap the fruits of the innovation process.
Where necessary we work with partner agencies in order to screen the developed concepts, test them for consumer understanding, acceptance and relevance. Our approach in this phase is fully tailor-made. White Tree provides the experience and knowledge to back your efforts where you need them. Whether you need us to help you manage new projects, sell them internally within your organization or some extra hands to manage the workload until launch. Some of the best practices in bringing innovation to Fruition include:
Crafting the concept & shaping the brand | 100% tailor made White Tree assistance when required.
As a sparring partner (is this the right track for innovation?) as an ambassador (how to gain internal support for this idea?), as a concept developer (how to bring this idea to the market?), or as a project manager (getting things done within the original deadline without increasing your headcount). Thinking is easy, acting is difficult, and to put one's thoughts into action is the most difficult thing in the world (Goethe).
Five frogs are sitting on a log. Four decide to jump off. How many are left? Five. Because there's a difference between deciding and doing (Feldmann & Spratt). |