White Tree specialisation

Several studies have shown that what innovative companies have in common is a favourable Structure & Culture. In other words, within innovative companies the routing for innovation is clear (from idea to introduction) and people are motivated to make It happen (receptive, flexible, action oriented). The key question is: where to start when you want to stimulate innovation?  The approach can be either top-down or bottom-up:
  1. Either start by changing the conditions (“placing the rails”), then start projects for tangible results of the efforts made.
  2. Or start by initiating some projects (“have some trains running over the rails”), and adapt the organisation along the way
Option 1 is a top-down process, senior management builds an organisational framework, and stimulates middle management to make it happen within that framework..

Option 2, project-based activation, generates direct, tangible results that are the ultimate proof of successful innovation. It is the result of a strong connection between corporate strategies and employees’ capabilities and skills.
 
White Tree is specialised in this activation phase:
White Tree assists clients on strategic issues (ie. What needs to be done and how will resources be aligned in order to increase revenue and profit, or in order to further build company brands) and on practical issues regarding innovation (ie. Brainstorming, concept development, improvement of innovation and marketing processes and plans).
Background
It is the CONVERSION of ideas into commercial revenue streams that is the essence of innovation (Debra Amidon).
 
Organic growth: Most companies feel they must find ways to generate growth of their own, rather than through acquisition alone (Innovation 2005, BCG).
 
From an EFMI study:
The conclusion is that ‘hard’ factors as strategies, systems and plannings constitute an important basis to innovation, but the ‘soft’ factors determine its success (Marcel van Aalst, EFMI, Food Personality, 2006).