Our servicesWhite Tree experts are pragmatic and strive for tangible results. We make sure that relevant information is gathered and used for/translated into commercially successful, consumer relevant actions and introductions.
In this process, White Tree sheds light on blind spots, places developments in a strategic perspective, facilitates and conducts creative and targeted idea generation as well as concept development. We suggest adjustments in the innovation process, if and when necessary and we encourage involvement of people who play a part in the upcoming project(s).
The phases to be distinguished in the innovation process are detailed below.
Like the roots of a tree. They are the basis, the anchors for the tree. They feed the tree and determine how high a tree can grow.
How to make better use of existing company resources and core competencies? How to achieve strategic focus?
Comparable to the buds and shoots of trees. They provide visible growth and development.
How to generate differentiating ideas for better new products and services?
Like fruits ripening on the tree. Leading to tasty end results.
How to make ideas come to life? How to promote effective knowledge exchange for speeding up projects? | Food for Thought A leader's job is to rally people toward a better future. Leaders can’t help but change the present, because the present isn’t good enough (Marcus Buckingham, ‘The One Thing You Need to Know’).
It is not uncommon to ask managers to think about new directions and opportunities for the business, but it is highly questionable whether they are able to come out of their “boxes” on their own (“the fish is the last to discover the water”). It is hard to look at your own market from a different perspective, and it is hard to formulate your findings into meaningful and coherent arguments to convince management of their value (White Tree). |