Alignment of the European teamAFB delivers flavour enhancers to manufacturers of animal food. The European branch of the organisation is based in the Netherlands, out of the European headquarters there is a lot of coordination with partners in Europe. The request is to create a Marketing/Innovation plan, in which we are to look into the positioning of AFB, the innovations that would fit in that context and the future adaptations the company needs to make in order to become a better innovator. Based on the findings of an international questionnaire, we organised a meeting in Germany. A series of coaching interviews followed in order to ensure the implementation of the agreed way forward.
Project leader’s feedback: “You really helped us to organize our creativity. As a result AFB is now a better place to work. You taught us to look at things from another perspective. From there on we were able to work as a team in the translation towards concrete action plans and objectives.” | Website  |