Category Innovation Fresh ProduceAhold and Albert Heijn are increasingly focusing their efforts on category and product innovation. Following a successful SIT workshop for the fresh fish and seafood category, the Fresh Produce category was up to the challenge of creating an innovation-based growth plan. Together with several Fresh Produce suppliers, we took on the challenge with the help of the SIT method.
Participants’ feedback: Clear structure. You quickly become productive. Good stimulation to dive deep into the task at hand. The facilitator is good and teaches one to think differently.
Project leader’s feedback: The method is demanding, it was difficult to get the gist of it in the beginning. Nonetheless, I am happy that the facilitators pulled us through, because it really worked. These two days have provided me with insights about the category that are truly new to me, even after all these years working with Fresh Produce. | Website  |