Innovation for studentsAt Wageningen University, White Tree experts have been active as guest lecturers since 1999. The objective is to get students acquainted with “creativity”, such as it is currently applied in the “real” business world. This is done in the form of a real-life project, that shows the process of product development as it occurs in practice. In this manner, the students are able to activate the knowledge obtained through their education and to make associations between the different theories. The main subjects include: where to start the development of a new product? How to deal with the strategic guidelines and the briefings received? How to gain inspiration? How to bring the concept and the physical product together? How to achieve results as a team?
Professor’s feedback: It is always a pleasure to be present at this day. You are able to tell us something different every year, and it is always interesting! | Website  |