From innovation strategy to projectCampina Holland Cheese produces and markets cheeses. Following a series of positive experiences with White Tree in NPD-brainstorm sessions, Campina requested our support for defining their future strategy. Not only were they looking for strong ideas, but also for a clear and consistent strategy behind those new ideas in order to ensure continuity and direction in their innovation projects.
Participants’ feedback: “We not only discussed the ins and outs of this project, the discussions address also our organisation and our company culture! You have helped us to think about things beyond our day-to-day occupations.”
Project leader’s feedback: “It has been a good collaboration. Even better than in previous opportunities, which I was already enthusiastic about. White Tree was very determined and kept us going. On top of that the result is good. I am very pleased with the plan we have crafted.” | Website  |