Vision and strategy developmentGroeinet Information Systems is an ICT-supplier for the indoor horticulture market. In September 2006 a new leadership team was appointed, creating an ideal point in time to revise the vision and strategy of the company. The end goal was to set a new agenda for the realization of the ambitions in the coming years.
Supported by White Tree’s pragmatic and results-driven approach, Groeinet initiated an innovation project in November 2006 which was completed in February 2007. Internal and external specialists were involved to gather relevant information and to create buy-in from within the organization and from the market. Next to the redefinition of its mission and strategy, Groeinet determined a clear framework for the further development of its activities and projects and many ideas were generated to secure the continuity and growth of the organization.
Project leader’s feedback: “We look back upon a very intensive, interactive and constructive process which was inspiring for both internal and external participants. Due to the broad experience and structured approach of White Tree we were able to generate many new ideas in a creative and inspiring manner. We have grown together towards a strong common fundament for the future. Even though we operate in a very competitive environment, we have become so much richer and stronger thanks to this innovation project that we have begun with full commitment and confidence to implement our plans for the future we want to create for ourselves.” | Website  |